LEADING financial services platform Mukuru has announced a series of sports sponsorship deals aimed at boosting brand awareness while demonstrating the company’s commitment to excellence, as well as its recognition of Africa’s rising global stature in both fintech and sport.
Mukuru will be a shirt sleeve sponsor of English Premier League side Crystal Palace for the 2022/23 season, while simultaneously stricking a naming rights deal for the top Malawi Super League Team, The Mighty Wanderers FC, and a sponsorship arrangement with South Africa legend Tendai “The Beast” Mtawarira.
The company, which has built a formidable business serving remittances for expatriate Africans, has more than ten million customers and has completed more than 100-million transactions since its inception in 2004.
Mukuru’s core business was built by offering international money transfers and, from this base, Mukuru developed a set of services to address the broader financial needs of its customers around the world.
