Africa’s leading financial services provider, Mukuru has unveiled new sponsorship deals, that includes a shirt sleeve sponsorship of English Premier League side, Crystal Palace for the 2022/23 season and a naming rights with Malawi’s TNM Super League side, Mighty Wanderers.
The Nomads, who are set to be sister club with Crystal Palace, will now be called Mighty Mukuru Wanderers FC.
According to a report by www.socialnews.xyz, the leading next-generation financial services platform — catering to Africa’s emerging consumer — has also struck a sponsorship arrangement with Springbok rugby legend, Tendai ‘The Beast’ Mtawarira.
The report quotes Mukuru CEO Andy Jury as saying they have struck the deal in consultation with Football Association of Malawi (FAM), saying “Africa’s love for soccer extends beyond the English Premier League, and the continent itself is host to passionate leagues, teams and fans”.
“Mukuru is a business that puts the customer at the centre of everything we do. Our essence and passion lie in helping to solve problems for Africa’s emerging consumers and uniting people across the world.
“This passion drives the way we do business, the way we communicate with our customers and the way we choose partnerships.
“Soccer is the most supported sport on the African continent, uniting people globally, and our customers identified Crystal Palace as one of the teams they support.
“A team with several African players and an iconic African coach, Patrick Viera, who our Mukuru customers look up to and resonate with. We are excited to be associated with Crystal Palace, a well-respected and prestigious premier league team.
“The sponsorship places Mukuru on an international stage, further entrenching our global presence, operating in over 50 countries around the world.
“Malawi, which is one such example, also happens to be an important market for Mukuru, as Malawian expatriates all around the world use the service to send money home to their loved ones.
